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Author: Subject: Sales increase and new stores for Pandora
Karen B. Martin
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posted on 11-18-2017 at 09:32 AM Edit Post Reply With Quote
Sales increase and new stores for Pandora

Pandora’s strong global performance in the third quarter has been echoed by similarly positive results in Australia as the international jewellery brand continues its unbroken streak of revenue increases through 2014.


Pandora Bracelets reported a global revenue increase in both the first and second quarters of this year, and in the third quarter, this trend continued.

Group revenue increased 24.6 per cent to DKK2.85 billion (AU$546.7 m) in local currency compared to the corresponding period last year, driven by increases across all regions.

This included Australia, which recorded a 15.6 per cent rise in revenue to DKK153 million (AU$29.4 m) and a same-store sales increase by 22.9 per cent compared with the third quarter of 2013.

It marked the sixth consecutive quarter that Australia’s same-store sales increased by more than 20 per cent.

Pandora Charms Australia president David Allen said the company was “very proud” of the performance of Australia’s concept stores, crediting these positive results to its concept store teams and franchise partners.

“Their commitment to improving operationally and their passion for their consumer is continuing to drive our same-store sales results,” he said.

Allen stated that all of Pandora Australia’s product categories had performed well over the quarter – including its new Mystic Fairytale collection – and that revenue and sales-out growth had exceeded expectations for its core charms and bracelets categories. Sales in the rings category also reportedly continued to rise, experiencing a more than 50 per cent increase in the third quarter.

“We are feeling very positive about the crucial Christmas trading period for all of our partners [retailers],” Allen said.Pandora Charms Sale “We have a strong plan committed to our partners having a successful Christmas, and helping them provide an experience their consumers will remember and enjoy.”
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